A practical way to manage WhatsApp customer conversations
A broadcast is useful only when it reaches the right audience with relevant information. Unwanted or non-compliant messages can damage trust and put a business account at risk.
Organize campaign audiences
Use contact organization and segmentation to plan communications for the customers who should receive them.
Coordinate campaign and support
Keep incoming replies visible to the team so customers can continue the conversation after a campaign.
Keep compliance part of the workflow
Obtain appropriate opt-in, respect opt-outs, follow current WhatsApp messaging rules and use approved templates when required.
How to get started
- 1
Build an audience from contacts with the appropriate permission to receive the message.
- 2
Prepare the message and submit or use an approved template where required.
- 3
Monitor delivery and replies, honor opt-outs and use results to improve the next campaign.
Wabo campaign tools are for legitimate, permission-based business communication. They should not be used for unsolicited bulk messaging or to bypass WhatsApp limits.
Frequently asked questions
Can businesses send WhatsApp broadcasts to any contact list?
No. Businesses should message only people who have given appropriate permission and must follow WhatsApp’s current business messaging policies.
Do broadcasts use approved templates?
Template requirements depend on the message type and current WhatsApp rules. Check the latest requirements before sending.