A practical way to manage WhatsApp customer conversations
Businesses often need more than message delivery: teams need to organize replies, automate repeatable steps and understand what is happening across customer conversations. Wabo brings those workflows into one workspace.
Messaging workflows
Use WhatsApp messaging features for customer communication, with templates and business messaging rules applied as required by the platform.
Inbox and automation together
Coordinate incoming conversations with a shared inbox, chatbot flows and workflow automation.
Understand account requirements
WhatsApp account eligibility, verification, template approval and charges are governed by Meta’s current processes and policies. Confirm current requirements during setup.
How to get started
- 1
Review WhatsApp account and business setup requirements for your use case.
- 2
Connect the appropriate account through the available onboarding flow.
- 3
Configure templates, inbox access and automation before inviting the team to handle live conversations.
This page describes Wabo as a software platform for WhatsApp Business messaging. It does not claim that Wabo is a Meta-owned service or an independent official Meta Business Partner.
Frequently asked questions
Is Wabo the WhatsApp Business API?
No. WhatsApp Business is Meta’s platform; Wabo provides software for managing business messaging workflows and related team tools.
Do WhatsApp message charges apply?
Messaging charges and account requirements depend on Meta’s current pricing and policies. Review the applicable terms during onboarding.